"Redefining Impossible"

- Joe Roberts
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From Skidrow to CEO – How to Hit Presidents Club


How do you teach sales people to be “hungry”?

How do you keep them motivated and target driven?

How can you squeeze more out of each player’s performance?

Every one of us is confronted by adversity, challenge and change in our profession. Tough markets, ugly competitors, shrinking margins and a hundred other excuses!

Ultimately it’s what’s between our ears that determines success or failure.

In this keynote, Joe teaches how anyone anywhere can hit “presidents club” by overcoming their perceived limitations. Joe’s mastery in selling came from an unlikely place. In the 1980’s he lived on the tough streets of East Vancouver where his “gift of the gab” was his only weapon for survival. Joe will take you from the depths and degradation of a former homeless drug addict, to the heights and triumph of a successful career in sales and beyond.

Joe’s unique style of inspiration combined with his legendary dark humour will have you shed a tear while making you laugh ‘til it hurts.

In this session you will learn:

What activities make you the most sales

Why cold calling sucks – and how to overcome it

How to close one new deal in 7 days

How purpose is the key to long term success in sales

How every lost deal is worth dollars

How it doesn’t matter how you feel – it only matters what you do!

In this program you will learn how to:

  •  Stop Selling and Start Solving
  •  Avoid the mistakes made by 80% of all salespeople
  •  Learn how to identify true opportunities from the “Time Burglars”
  •  How to effectively sell YOU
  •  How to build customers for life

A six minute sample of Joe talking “sales” from his cross-Canada tour with Dominion Lending Centres

When we were selecting our speaker to tour the country with us we needed someone who could speak with authenticity to our group. We needed someone that understood the nuances of sales and could deliver not just a talk but tangible value and tools our reps could take to the streets to generate new business. From Victoria to Halifax you blew audience after audience away. As an entrepreneur I LOVE your story and so did each participant at DLC University.

Gary Mauris

President and CEO, Dominion Lending Centres

This year you raised the bar at our annual Recruits Conference! Your story of transformation was riveting. How you overcame living on the streets of Vancouver to becoming a multi‐million dollar sales professional is amazing. In fact, David, one of our top managing directors from Ottawa said that you should be speaking at Million Dollar Round Table, and he is no push over!”

Sean Karow

Desjardins Financial

When we initially hired you for our sales seminar, we were so impressed with your ideas we decided to invest further and invited you to attend our show in Las Vegas. Your motivation and leadership inspired all of us and the end result has been the successful gathering of over four hundred new prospects for us to follow up with. Your energy, enthusiasm and no nonsense approach to the science of selling is exactly what our team needs to take this company to the next level.

Elmer Ventura

President and CEO, Bionic CCTV

I have over the years had the opportunity to attend and host many keynote speakers with, and for my team of real estate sales associates. I can, with confidence tell you your message was the most impactful I have experienced and led to the strongest enthusiastic feedback I have received from our group. I will be in touch to discuss future sessions I would like to conduct.

David Peerless

CEO, Dexter and Associates

"There's more to you than you can see."